Posted: 21/11/2008 at 6:25pm | IP Logged

Allan.

You may not have noticed, but it is absent because Jamie Crawford writes it for the programme on home games.

Posted: 21/11/2008 at 6:51pm | IP Logged

What about the people who are playing elsewhere so do not have access to a programme, but still like to peruse Mr Crawford's synopsis?

Posted: 21/11/2008 at 6:58pm | IP Logged

I asked Jamie to write it for the programme, so blame me.

I made that decision.

Posted: 21/11/2008 at 8:28pm | IP Logged

A.MacGregor wrote: Bad decision, mate! We need every body we can to attend games and the preview should whet those appetites and get folk excited. You need one preview on the website, which has been so quiet all week that you wouldn't know there was a home game on, and something else in the match day programme. We need to SELL these home games, as well as answering the need of those who wont be able to be there but who feel included in the whole process.

I think I understood already that we need to sell these home games Allan. The very succesful "cashback scheme" increased physical advertising and several other campaigns that weren't run under your time working here all combine for these efforts. Things like these are repeated every week, Like the Ezine preview which is then usually transposed to the website. This is consistently repeated, and all new processes are added into a routine to be repeated pre every match.

I could bore you with a list of what happens pre match this season, and to build up over the year to increase exposure, with things such as 2m high fixture posters in the doorway of the Dome etc but its a long list Allan. It's rare I disagree with you but that was an unfair post belittling my efforts, and I believe biased statement from you.

You have noticed the website being quiet this week because it has been unusually so. A replacement server at Castle Park has meant limited access. I also haven't been as readily available due to working on building the "virtual" stand into the online ticketing system etc (some difficult jobs) and the "over success" of a few fledgling marketing ideas. " the ones who wont be there" are serviced by the Ezine, and the official website on all other weeks but this one.

If you thing all the work I do is nothing compared to one fan preview, on a Doncaster Knights message board, then I am dissapointed in you. "You would not notice a game was on looking at the official website" Would that be apart from the giant splash screen, the rotating advert or the time date and opposition standard box?

How many people do you think pass the extra "Fixture board" sites around Doncaster (4 external rather than one now), for example.

Posted: 22/11/2008 at 1:49am | IP Logged

I can't see the point of this preview being exclusively in the match day programme. What benefits does this have? Is there any reason why it cannot be mutual to the forum as well?

I for one hardly ever read a match day programme but do enjoy reading Jamie's musings, something which I sadly cannot now do :(

Posted: 22/11/2008 at 7:44am | IP Logged

A.MacGregor wrote: Ouch! Mea culpa!! Sensitive or what? We will see what the crowd is on the day. I am bringing 7 first timers which hopefully makes up for my sins......

Im bringing 70, as an example of what I've been up to this week,from one single marketing idea.

We dont meed to SELL games Allan, as that is the physical at of taking money for a ticket. What we need to to is advertise and market them.

Posted: 22/11/2008 at 7:47am | IP Logged

Anything that was used on the website or Ezine , and was then repeated in the programme caused complaints.

I always use this as a litmus test, " How long before anyone notices".

It is now virtually December, and no one mentioned the absence before. This has been the way since the opening home game.