Doncaster Knights proud to extend partnership with IPS, UK and Park Smarter

24th February 2026

Doncaster Knights are thrilled to announce that IPS, UK has extended their kit sponsorship for the 2025-26 season.

As a business deeply rooted in Doncaster, IPS, UK continue to champion local sport and community initiatives. Last season they sponsored the home and away Doncaster Knights shirt and branded with the IPS logo. This season their Park Smarter™ logo is present in this campaign, showcasing their understanding of community and the needs of their audience. Park Smarter™ is a suite of mobile payment options featuring an App, Text To Pay & Scan To Pay options.

As well as the shirts being worn by the players, visible to spectators in the ground and to the Knights’ 70,000+ social media following, the logo is also present on replica shirts sold in the club shop and worn by fans of the club at games. The introduction of live streaming of games via Clubber TV has also extended the visibility of the Park Smarter™ branding and app across the country and around the world.

IPS, UK are a fully integrated parking solutions company with smart parking technology. IPS offer Smart Parking Solutions for innovative communities. Their technology puts Smart Terminals, Data Management, and Complex Analytics at your fingertips. They strive to create an exceptional customer experience by addressing real parking needs with innovative, transformative solutions. Their latest kits accept contactless payments as standard and they are the only Parking Terminal manufacturer in the market who are a fully accredited Payment Services Provider.

Last week, Doncaster Knights Head of Commercial Tracey Owen & Sales and Marketing Officer, Rob Harker visited IPS, UK headquarters in Doncaster. Following a tour from Freddie Jones and demonstration of the machines, we enjoyed listening to an exciting update on the business.

As kit sponsor for the Knights’ their logo features on the scoreboard, on the website and in the programme. Their name is read out by the match announcer before every home game. IPS are the Knights official car park sponsor and also have a driveway banner and a mesh banner facing the pitch, providing them with excellent exposure from fans around the ground, visitors to the club and via external channels through photography and videos. IPS are entitled to four season tickets at Castle Park so can see every Knights’ match in the exciting Champ league this season. Further, they are invited to all Doncaster Knights sponsors and networking events, allowing them to liaise with other businesses and gain new connections.

Freddie Jones, UK Managing Director at IPS Group said, “We greatly value our partnership with Doncaster Knights and supporting an ambitious local team with values in supporting youth and community around the area. Much like the marks of a successful rugby team our principles at IPS are collaboration, accountability, transparency and integrity, which draws us closely to the Knights. It has been a pleasure to be a shirt sponsor and to attend Knights matches.”

Tracey Owen, Head of Commercial, added, “We are very grateful to Freddie, Sarah and the team at IPS, UK for their sponsorship this season and in previous seasons. It is always great to see representatives from IPS on a match day as part of their season tickets and to sponsorship and networking events. With their interest in our sport and the community, their values are closely aligned to us and the shirt sponsorship and banner advertising provide a fantastic opportunity to publicise their brand.”

To find out more about IPS, visit https://ipsgroupinc.co.uk/ and for Park Smarter™, visit https://parksmarter.uk/.

If you are interested in the sponsorship opportunities at Doncaster Knights, contact Tracey Owen via email: [email protected]; or via telephone 01302 831388.